The technology was different. A scanning gun lit up phosphors on a CRT, and each pixel was considerably brighter than an LCD pixel. However because the majority of the screen was black the brightness of the screen wasn’t rated as high:
This video, from a high-speed camera, compares an LCD and a CRT display slow-motion. https://www.youtube.com/watch?v=2PrGu2cI1oE&rel=0 The LCD display is continuously illuminated even during refreshes. The CRT display is only illuminated for a short period during refreshes. On this...
blurbusters.com
You can see a side by side visual comparison. The scanline is far brighter.
I can’t find an authoritative source but many claims that the beam of electrons hitting the phosphor coating were tens of thousands of nits. However only one pixel is blasted at a time so it had to be bright enough to trigger the persistence effect.
A forum post at Ars trying to explain it is here:
The video makes common display tech concepts easy to grasp.
arstechnica.com
This is also why it is extremely hard to simulate the low persistence of CRT using a digital display -- even for strobed backlights and pulsed rolling-scan OLEDs.
CRT electron gun beam dot shines pretty much north of 10,000 nits for ~0.1 millisecond (from 50%-to-50%).
Display motion blur is related to persistence (pixel visibility time) from the ON-to-OFF, whereas 1ms of persistence translates to 1 pixel of display motion blur per 1000 pixels/second.
So you need a far, far, brighter OLED to be sunlight viewable.