An SSD needs a fraction of a second's worth of power to finish writing data, and you can get drives that have their own protection for that if it's really needed. Five (or ten, both are claimed) seconds of backup power might be more useful for a mechanical drive to finish an operation. But it's really not needed for a USB-powered drive of either type in MOST situations. The only time such a drive will lose power is if you yank the cable out or the host loses power, and you should have backup power on the host if it's that important and be ensuring the cable can't be accidentally pulled. If you don't expect to encounter such situations (like if you need to work with random machines you don't control) and it's really important, then sure this might be useful to some degree, to prevent file system corruption.
They do make claims about what this enables that either don't actually happen or refer to things the drives already do without their extra power protection. The claim that it will protect against "SSD failure" is questionable. An SSD won't be damaged by having power pulled; the only risk is data not being flushed from the cache and written, resulting in data loss. The file system being damaged in that case is VERY low risk if you use NTFS or another journaling filesystem which would be the norm for an external drive like this, because the file table doesn't get updated until the write is finished; the data in the cache just gets lost. The window where file table damage could occur is extremely small. The claims about what it enables for a mechanical drive are also iffy, because for more than 2 decades drives have had built-in capabilities to park their heads safely when power is lost; it's basically spring-loaded with a dead-man switch. Again, the only thing that might benefit is giving it time for data to be flushed from the cache, but of course with a mechanical drive that pulls more power than an SSD, there is more risk that there might not be enough time to finish it all, depending on where the heads are and where the data needs to go and then getting back to modify the file table.
The display/touch screen is a personal preference on whether there's any point to it. I certainly wouldn't pay money for that in normal usage but maybe it would be more useful if you were only using the drive on a smartphone or ChromeBook where there don't seem to be (easy to use) tools to let you view drive health status for a USB drive.
Also, wow, it uses a VIA chipset. I didn't know they were still alive. Seems to be a completely different company as far as products now.